![]() ![]() An example is when the police offers a reward for a tip from the general public– they don’t want to build a relationship with the tipster, they just want that specific information.Īlso, carrots and sticks work as a fear factor– by telling people that if they don’t do something, a fearful thing will happen, people will obey. Carrots and sticks work for a one-time transaction where you’re not trying to nurture a relationship. ![]() In these examples, Sinek shows the motivation of carrot and sticks which has its place. The first part of Start With Why covers the examples of the world that doesn’t start with why. The secret lies in leading with Why you do what you do. All companies know what they do, some companies know how they do it, but only a handful of them know why they do what they do. The book describes the Golden Circle – the Why (Why you do what you do), the How (How you do what you do), and What (What you actually do). ![]() Book Title: Start With Why Author: Simon Sinek Date of Reading: December 2017 Rating: 8/10 What Is The Book About As A Whole: ![]()
0 Comments
Leave a Reply. |